Your company's reputation has taken years to develop and can be destroyed in a day.
Bad things do happen to good people and good companies. A bloggers attacks you; an employee is arrested; you face a lawsuit; the media does a hatchet-job....
Sometimes PR isn't pretty. Some PR problems can be messy, complicated, conflicted, unclear, and most certainly stressful. When you have a problem, you just want to make it go away.
The best way to deal with a reputation problem is to prevent it with effective PR planning and procedures. Preparing for a crisis with a simple plan is essential, so that when it happens (and it will), you'll feel confident. And managing a crisis requires a cool hand at the helm. To stay cool and to make good decisions under pressure, you'll need that plan.
I am the author of a training workshop called "Change the Conversation: Reputation and Crisis PR". This training provides tips, tactics, and a planning template for reputation and crisis management. Most companies can use the crisis planning template just as it is. Others may need to customize it a bit.
If you do not know the first 5 steps you would take to manage a vulnerable PR situation, this workshop is the place to start.
Steve Cebalt, Problem Solver
Highview Public Relations
"Reputation and Crisis Management"
www.highviewhelp.com
(260) 471-5870 info@highviewhelp.com
