"No Comment"

" 'No comment' is a splendid expression. I am using it again and again."

-- Winston Churchill


If it's good enough for Churchill, it's good enough for me.

I was trained that "no comment" makes a company look somehow guilty, as if the statement affirms the truth of the question. "Has your factories industrial waste been diverted into the groundwater?"

If you don't want to debate the issue in the media, don't. It may be a very complex answer for which you are still gathering relevant facts.

Often "no comment" is the only honest answer. So use it!






Steve Cebalt, Problem Solver,
Highview Public Relations, Fort Wayne,  Indiana
www.highviewhelp.com
"Reputation and Crisis Management"
(260) 471-5870 e-mail: info@highviewhelp.com