Workshop: "Reputation and Crisis Management"

This half-day workshop can be used as a planning and training tool to boost your readiness and capacity to manage negative publicity. Or it can be used in a crisis, to identify the immediate steps to take control of the conversation.

Part I. Preparedness. In this STRATEGIC discussion we conduct a "vulnerability assessment" specific you your operation, to identify the most likely weak spots that could lead to sensitive publicity. We also formulate plans for what to do in ANY crisis or sensitive PR problem in your organization.

Part II. Emergency Management. This is a TACTICAL module focused on managing a current reputation problem, as it is unfolding. It includes specific steps for Day One, Day Two, Week One, Week Two, and longer-term reputation management relative to a specific incident.

If you do not know the 5 most likely PR problems that you can anticipate within your organization, or the first 5 things you would do on Day One in managing a real-time PR threat, this workshop will increase your capacity to safeguard your brand.




Steve Cebalt, Problem Solver
Highview Public Relations
www.highviewhelp.com
"Reputation and Crisis Management"
(260) 471-5870 e-mail: info@highviewhelp.com